Inside Sales Enablement

The Professionalization of the Role & Inside the 1st Sales Enablement Summit (Ep#19)

September 25, 2019

Welcome to the Inside Sales Enablement Podcast, Episode 19

The first Sales Enablement Summit (a new conference) was held in September 2019 and Inside Sales Enablement was there.  Held in San Francisco, it attracted Sales Enablement leaders from the world’s largest companies and exciting startups to share success stories, experiences and challenges of the people actually doing the role.

Companies presenting included Yelp, Salesforce, Workfront, Oracle, Lyft, Sage, Progress Software, Pluralsight, and Zendesk.

Brian was one of those keynote presenters and blew away the audience with his talk that included: interactive exercises, findings from you - insider nation, some frameworks from Scott, mixed in with his own personal experiences. 

In this episode, Scott unpacks the lessons learned and the overall experience so if you didn't get to go to the conference, you will be able to get something out of it. 

Some observations the guys discuss 

1)  Three of the keynote presenters are still using the originial Forrester definition of sales enablement 

2)  Indivdual contributors, progam managers, or department builders:  What type of sale enabler are you?

3)  The state of sales enablement in 2019